MARY MATINING
Graphic Designer II (In-House, Contract), Freelance Graphic Designer
also available for Motion, Web Design
The car featured was inspired by my love for cars and a desktop wallpaper background I’ve used for years along with some of the coolest fashion pieces.
Overview:
Featuring a Fall/Winter and Holiday campaign
Project:
Typography, Color, Layout, Composition, Graphic Design
Campaign Designs:
Campaign Website Wireframe for desktop and mobile, Campaign Collection Page, Campaign Banner for Facebook, Social Media Posts and Stories, and Campaign Email
Description
Creative: Conceptualize concepts for campaigns (lifestyle and studio), content, and graphic design. Develop and execute studio and lifestyle editorial campaign concepts, selecting models, locations, and photography styles. Capture engaging footage and create for content. Ensure and design brand visuals, messaging, and promotions align with the fashion season calendar and marketing objectives.
Conceptualize and Create: Develop visually appealing designs that align with brand guidelines for a variety of mediums-including digital, print, and social media.
Collaborate: Work closely with managers, photographers, and models.
Design Assets: Create marketing materials such as social media graphics, advertisements, campaigns, website, collection page, banners, presentations, and email marketing.
Brand Consistency: Maintain brand consistency across all designs, ensuring cohesive messaging and visuals.
E-commerce: Insure the visuals for website and digital merchandising are aligned. Design and maintain cohesive website visuals, homepage layouts, banners, collection pages, and product merchandising. Oversee e-commerce listings, product uploads, and Magento management.