MARY MATINING
Graphic Designer II (In-House, Contract), Freelance Graphic Designer
also available for Motion, Web Design
Conceptualize, create, and direct for editorial, ecom, and content. Creative/Art direction, trend forecast, buying, styling, graphic design, web design, social media, early days of small influencer (30k to 1M) marketing, and content creation.
Project:
Creative Direction, Art Direction, Creative Concept Design, Graphic Design, Print & Packaging, Creative Content Creation, Fashion Buying, Web Design, Social Media, Influencer Marketing, Creative Services, Trend Forecasting
Brand:
My brand featured a modern bohemian style meets the soul of free-spirited. Designed for women who embrace life with authenticity and grace, my brand captures the essence of effortless style. Every piece is thoughtfully curated to empower women that allows their spirit to be untamed to freely express their true selves, no matter what anyone else says and no matter where their journey takes them. I believe style is more than what you wear—it’s how you live and your true confidence. Whether you’re basking in the golden glow of a sunset in nature or in the city, connecting with yourself or creating magic in everyday moments that’s true to you, it was a brand here to inspire you to live boldly and beautifully authentic.
Creative & Art Direction – Conceptualize, create, and direct editorial, e-commerce, and content campaigns. Lead photoshoots, video productions, and design projects to maintain brand consistency. Stay ahead of trends to keep the brand fresh and competitive.
Product & Buying Strategy – Curate collections, source vendors, and oversee product development to align with brand aesthetics and market demand.
Marketing & Content Strategy – Develop and execute content across social media, influencer partnerships (30K–1M), and digital campaigns. Shape storytelling and community engagement strategies to drive brand awareness.
E-Commerce & Web Design – Design and manage the brand’s website, ensuring a seamless UX, strong SEO, and optimized digital presence.
Business & Growth Strategy – Analyze sales performance, manage budgets, and refine marketing strategies for scaling. Oversee team collaboration, creative budgeting, and customer engagement to drive conversions.