MARY MATINING
Graphic Designer II (In-House, Contract), Freelance Graphic Designer
also available for Motion, Web Design
The Clermont Twins x Rockstar Original campaign features Shannon and Shannade Clermont in three set designs for Rockstar Original. Known for their personalities in the television series Bad Girls Club in 2015, and have since developed an extensive online and social media presence. I wanted to present them in an elevated light while still showcasing their “baddie” personalities.
Overview:
The Clermont Twins x Rockstar Original featuring Shannon and Shannade Clermont in the women’s Fall/Winter campaign.
Project:
Typography, Color, Layout, Composition, Graphic Design
Campaign Designs:
Campaign Website Wireframe for desktop and mobile, Campaign Collection Page Banner, Social Media, Story
Description
Conceptualize and Create: Develop visually appealing designs that align with brand guidelines for a variety of mediums-including digital, print, and social media.
Collaborate: Work closely with art director, social media director, and e-commerce digital merchandising director.
Design Assets: Create marketing materials such as social media graphics, advertisements, campaigns, website, app, collection page, banners, presentations, and email marketing.
Brand Consistency: Maintain brand consistency across all designs, ensuring cohesive messaging and visuals.
Assets include:
• Campaign Launch Assets
Brand Campaign Assets (Men, Women, Kids)
• Website (Desktop & Mobile)
Homepage Banners, Collection Banners, Navigation Menu Dropdown, Product Chips, Pop-Up Banners, Campaign Launch Assets
(Available in Static, Motion, Video)
• Social Media
Posts, Stories, Highlight Covers, Carousel, Campaign Launch Assets (Available in Static, Motion, Video)
• E-mail Marketing