MARY MATINING
Graphic Designer II (In-House, Contract), Freelance Graphic Designer
also available for Motion, Web Design
The D Smoke x Kordell Beckham campaign is a special collaboration and my favorite out of the many campaigns I have done over the years. I designed and led the design for D Smoke x Kordell Beckham campaign for NovaMen. There’s authenticity and beauty in the quietness, stillness, and mood of the D SMOKE X KORDELL BECKHAM campaign.
Overview:
“Meet the stars behind our latest collection. Featuring three-time Grammy-nominated artist D Smoke, celebrated for his powerful lyricism, and ‘Love Island’ winner, Kordell Beckham, bringing his charm and style to the spotlight. This exclusive drop celebrates the influence and artistry of two talents redefining the culture. With special appearances from D Smoke’s dad, Ronald Farris, and Kordell’s girlfriend, Serena Page, from ‘Love Island’ featuring an unreleased song from D Smoke.”
Project:
Typography, Color, Layout, Composition, Graphic Design
Campaign Designs:
Campaign Website Wireframe for desktop and mobile, Campaign Collection Page, Campaign Banner for Facebook, Social Media Launch and Pinned Posts, Campaign Launch Story, and Campaign Launch Email
Description
Conceptualize and Create: Develop visually appealing designs that align with brand guidelines for a variety of mediums-including digital, print, and social media.
Collaborate: Work closely with art director, creative director, marketing managers, UX/Ul designers, and social & content teams.
Design Assets: Create marketing materials such as social media graphics, advertisements, 360 campaigns, website, app, collection page, banners, presentations, email marketing, and billboards.
Brand Consistency: Maintain brand consistency across all designs, ensuring cohesive messaging and visuals.
Assets include:
• Editorial Campaign Launch Assets
Brand Campaign Assets that included Wireframes, Launch Emails, Launch Pinned Posts, Launch Story, Collection Page, Navigation Dropdown Menu, ect. (Available in Static, Motion, Video)
• Wireframes
Wireframes, Homepage Banners, Collection Banners, Navigation Menu Dropdown, Product Chips, Free Shipping Banners, Pop-Up Banners, Cart Banners, Klarna/ZIP Banners, Campaign Launch Assets (Available in Static, Motion, Video)
• Social Media
Pinned Posts, Stories, Highlight Covers, Carousel, Reels, Campaign Launch Assets (Available in Static, Motion, Video)
• E-mail Marketing
Campaign Launch Emails, New Arrivals Emails, Sale Emails, Trend Emails, Free Shipping Emails, New Customer Welcome Email Chain, Klarna Emails, ZIP Emails, Company Events, Holiday Events (Available in Static, Motion, Video). Started and Introduced Campaign Launch emails for Fashion Nova and Nova Men.